How it all started

The idea came initially from my experience of losing my grandmother a few years ago. I was abroad at the time and I remember communicating with my family through WhatsApp, sharing pictures and stories about her. While it did bring me some kind of comfort at the beginning, I quickly felt like something better needed to be done in order to honor and remember our loved ones. Turning to Facebook or WhatsApp for something so emotional and personal was definitely not cutting it for me. And I was not impressed by the online memorial services available, they all felt so archaic and dated. My Grandmother deserved way better than that.

The idea stayed with me for a while and then Covid hit. A lot of people around me were losing friends and family and struggling to cope with it in such a challenging environment. They couldn’t gather to help each other or even go to funerals to pay their respects. Suddenly, creating a private social network for memories made more sense to me than ever. A safe place, not too obtrusive but modern and functional, that would allow us to celebrate our loved ones together and heal at the same time.

was born. It’s been a long road but I hope it brings you the same joy it does to me and my family when we are on my Grandmother’s page.

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Our mission

Because losing someone is the hardest thing we’ll ever face, we made it our mission to help ease the loneliness and grief that comes with it. We’ve created to serve as a modern digital tribute that can be kept forever. A safe and comforting place where friends and family can connect anytime, anywhere, share Life Stories and celebrate their loved ones through memories.

Meet our CEO

David Sitbon
Founder, CEO of

David began his career as an entrepreneur at the age of 16. Since then, he has successfully launched and sold several marketing companies in France. David Sitbon is also dedicating a good chunk of his time investing in and mentoring startups. He currently lives in Los Angeles, California, with his wife and daughter.

Our gers


“It’s been a little over 25 years since my sister passed. My memories were slowly fading. With HUG, I was able to reconnect with her on so many levels! It’s like an online walk down memory lane! ”


“I lost my best friend John during the pandemic and never got a chance to really say goodbye. His aunt recently sent me a HUG invite. What a blessing! All the wonderful pictures, videos and conversations about him make me so happy. I find it incredibly cathartic. Thank you!”


“My kids never met my mom. She passed away right before I got married. They never really cared for the pictures I was showing them or the stories. HUG changed everything! It’s easy, it’s fun and secure! They’re always on it!! The Legacy lives on!”


“Grandma LOVES telling us stories about the past. Her favorite topic is of course Grandpa who passed away 8 years ago. I’ve always felt all those precious memories needed to be kept in a safe and permanent place. HUG is exactly what I was looking for! And Grandma couldn’t be happier!”

Delainy Brown

It’s been 2 years now that Ashlee passed away. I felt like it was a good time to do something to honor her life. I looked online to see if I could find a safe place where I could gather all my pictures and videos. I came across HUG and loved it right away! It’s super modern and user-friendly! Even Grandma is a fan :) The entire family is actually on it constantly!

Jeffrey Dunken

My family is spread across four continents. We’re in the United States, England, Australia and even India. But that’s just geography thanks to HUG. Three months ago, we suddenly lost our beautiful niece Sunaya. Being all so far away from each other was very challenging. HUG helped us through this difficult time by allowing us to collect and share pictures of her. It’s a wonderful way to pay tribute to her and celebrate her life at the same time.


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